this post was submitted on 08 Aug 2025
31 points (100.0% liked)

Australia

4489 readers
102 users here now

A place to discuss Australia and important Australian issues.

Before you post:

If you're posting anything related to:

If you're posting Australian News (not opinion or discussion pieces) post it to Australian News

Rules

This community is run under the rules of aussie.zone. In addition to those rules:

Banner Photo

Congratulations to @Tau@aussie.zone who had the most upvoted submission to our banner photo competition

Recommended and Related Communities

Be sure to check out and subscribe to our related communities on aussie.zone:

Plus other communities for sport and major cities.

https://aussie.zone/communities

Moderation

Since Kbin doesn't show Lemmy Moderators, I'll list them here. Also note that Kbin does not distinguish moderator comments.

Additionally, we have our instance admins: @lodion@aussie.zone and @Nath@aussie.zone

founded 2 years ago
MODERATORS
lodion@aussie.zone
bestusername@aussie.zone
eatham@aussie.zone
Nath@aussie.zone
31
Still throwing shrimp on the barbie: why is Tourism Australia’s advertising stuck in 1984? (theconversation.com)
submitted 1 month ago by MHLoppy@fedia.io to c/australia@aussie.zone
11 comments fedilink hide all child comments
 

Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?

you are viewing a single comment's thread
view the rest of the comments
[–] johnwicksdog@aussie.zone 2 points 1 month ago

I agree we should be putting our indigenous people front and centre of our commercials. It would feel lest scummy if we could do that a bit more with our overall culture. The article uses NZ as an example, but they're considerably further along than we are when it comes indigenous issues (IMO).

I'm not so sure about the rest of it though. In the '80s we tried to market Australia as sophisticated and modern, and it was a flop. Tourists visit countries because of romantic ideals, not because ads are truthful. What would be a more a appealing ad for Paris?

A) Thriving tech hubs and business centres B) Cycling through the Marais with a baguette and a bottle of champaign (with not another tourist in sight)

Likewise, tourists aren't visiting Australia because they want to embrace the multicultural suburbs in our larger cities. They want to see what they can't see at home. If we were making ads trying to get skilled migration, then sure--sell the cities. But for tourism, its BBQs on deserted beaches.