this post was submitted on 08 Aug 2025
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Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?

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[–] LovableSidekick@lemmy.world 7 points 1 month ago* (last edited 1 month ago) (1 children)

My guess is that they're trying to appeal to Americans, who still identify Australia with "that's not a knife" and "shrimp on the barbie".

[–] captainlezbian@lemmy.world 3 points 1 month ago

Fair but like tell us to come see the bin chickens and we'll be intreagued