The video says that there were more than 500,000 bike share trips in Toronto in the winter months. Let's be conservative and say that "the winter months" are just December, January and February. The reality is that there's ice on the ground until May pretty often, but let's just pretend it's 500,000 trips in 3 months to make the numbers seem as big as possible.

Is that big? Not really, 500,000 trips in 3 months is 167,000 trips per month. Meanwhile in the summer it's 1 million trips per month. So, cycling drops by a factor of at least 6 in the winter. That's massive.

And yes, I've watched that Not Just Bikes video. It makes the point that in order for people to bike in the winter, you need massive infrastructure that Canada refuses to spend on. The city in question in the video, Oulu, makes it a priority to clear the bike routes within 3 hours of a 2 cm snowfall. Theoretically could that be done in every rich city in the world? Sure. Is it realistic it will ever happen anywhere in Canada? Doubtful.

I stand by what I said, "winter is a major factor". Do you have any idea how much it would cost to commit to clearing all the bike routes within 3 hours of a 2 cm snowfall? You could argue that the cost is worth it, and that the cost is smaller than doing similar things for cars, but it remains a major factor.

Besides, it wouldn't even make sense to have snow clearing like Oulu unless they first built a dedicated bike network for the city. There's no point in just clearing the "bike lanes" which are just a tiny strip of pavement next to the gutter.

Canadian cities aren't doing enough to build mass transit and bike lanes. But, even if they did, the weather sucks in the winter. And Oulu, is colder than Toronto. But it's slightly warmer than Ottawa and Montreal, and significantly warmer than Winnipeg, Edmonton and Calgary. So, even if you replicated all the bike lanes from Oulu, committed to clearing the snow as quickly as they do in Oulu and made cars and fuel as expensive as they are in Europe, Canada would probably have nowhere near the number of winter bikers as Oulu per capita. Canada is much colder, cities are designed around cars, and people have "car brain".