this post was submitted on 05 Aug 2025
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It's goo and liquid now?
Cushion foundations and blushes are a big thing now, and gel and cream formulas for many products have been popular for quite a while now too.
From the mid 00's to the late 10's in the west, the matte aesthetic was fashionable when it came to makeup, so everything from skin to eyeshadows and lipsticks was matte.
Thrn the late 10's till now, dewy skin and heavier blush has been fashionable. So there has been a rise is gooey products and hydrating skincare formulae.
Is this why people look shiny now?
Bingo
Lived with a lot of women over the years, not seeing it. Always dated within my generation, maybe it's a young woman thing?
Help us out here girls!
Kinda, though I don't wear much makeup my generation does seem to use more liquid for stuff like foundation and eyeliner (fuck pencil style eyeliner, liquid is so much better)