this post was submitted on 03 Aug 2025
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[–] salacious_coaster 16 points 3 days ago (2 children)

They have a customer base loyal enough to keep buying the Magic Mouse. I don't think strategy matters at this point.

[–] circuitfarmer@lemmy.sdf.org 12 points 3 days ago* (last edited 3 days ago)

Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, 'If I'd ask customers what they wanted, they would've told me a faster horse.' People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.

-- Steve Jobs

And it turns out, if you are able to build an entire business out of a cult of personality, you don't even have to figure out what they will want anymore. They will just want what you make.

[–] JiveTurkey@lemmy.world 13 points 3 days ago

This. Their customer base doesn't tell Apple what they like. Apple tells its customer base what they're going to like.