this post was submitted on 03 Aug 2025
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They have a customer base loyal enough to keep buying the Magic Mouse. I don't think strategy matters at this point.
-- Steve Jobs
And it turns out, if you are able to build an entire business out of a cult of personality, you don't even have to figure out what they will want anymore. They will just want what you make.
This. Their customer base doesn't tell Apple what they like. Apple tells its customer base what they're going to like.