this post was submitted on 02 Aug 2025
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Apple
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I don't understand. Is he proud of the fact that so many other companies add new features decades before they can figure it out?
He’s talking about bigger things than an option or preference in iOS. He’s talking about not being the first VR headset. Not being the first digital music player. Not being the first smart phone.
But it’s still a bit odd to be saying. Because he’s actually boasting. He’s implying we do things once we know how to do them better than the first movers. But this is preemptive boasting. Their stuff isn’t ready yet. It isn’t proven to be great, let alone better than competitors.
He should be saving this line for the interviews after “Actually intelligent Siri” exists. If it ever does. They have a lot of years of frustration with Siri to make up for.
anything to assuage the anxious stockholders
Yes because that worked out so well for them...
You're right. But the only thing Apple had over those other music players was marketing.
Did you ever get to use one of the old iPods with a click wheel interface? That thing is a genuine legend of engineering, and deservedly so. They definitely spent a lot on marketing, but marketing wasn’t their only advantage.
Yes I did. But admittedly very young. How was it a "legend of engineering"?
This article says it better than I can
It says you could use it without looking at it. Which was true of all music players at the time. Many didn't even have a display. What else ya got?
https://uxdesign.cc/the-click-wheel-one-of-apples-most-iconic-designs-3bd131281a51
Paywalled
Iconic, not legendary engineering, the click wheel got annoying, scrolling over tracks you wanted select, scrolling when you click it, etc, it was far from perfect.
That's rich. At the very least they had the first consumer touchscreen smartphone.
Technically that was the LG Prada a few months before the iPhone. The iPhone was the first multitouch smartphone however.
That was a luxury luxury phone and the reason I wrote "consumer". but now I realize luxury things are also consumer goods-
The first iPhone was something like $600 vs the Prada at $750 or something. Both were certainly “luxury”. Especially compared to say my BlackBerry Pearl I had around that time which was around $200.