this post was submitted on 01 Aug 2025
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Hear me out, here… could it just be people shopping at Ikea and nothing more?
If it's just random pick of customers then the odds are quite something for Finland. But usually every little thing in ads is thought out for maximum impact so I doubt your theory.
You mean Sweeden?
Swedish company but ad played in Finland. Like I said I know they don't tailor the ads for every country but usually to have global representation they really crank all the diversity metrics for maximum applicability. That's easier to understand imo.