this post was submitted on 01 Aug 2025
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[–] WhatThaFudge@lemmy.world 21 points 19 hours ago (5 children)

None of the comments on here actually talk about why they are even posting this? Did nobody see the Sydney Sweeney ad and the controversy??

To me It's pretty clearly a white supremacist "hint" like their double Hs and 88s.. It determines your eye color.. It's passed from the parents to the offspring.. they are not being subtle about it.

Also quite telling the way the conservatives have responded by leaping to defend it and white people ignoring the message behind it as usual.
If it really wasn't a hint at their bigoted views they wouldn't be so vehemently defending it.

[–] dandelion@lemmy.blahaj.zone 4 points 8 hours ago

from the NPR article you shared:

In the view of one advertising expert, the social media backlash is part of the point. The nature of the ads are one of the few ways companies can break through the noise in this day and age, Allen Adamson, co-founder of brand marketing firm Metaforce, told Morning Edition.

...

The Sweeney-centric campaign "was a company figuring out how to break through in a world where everyone is screaming and saying, 'Look at me, look at me!" Adamson said.

I didn't watch the ad until you linked to it. We should consider ignoring marketing, especially marketing that grabs attention by being controversial or unethical, so that we don't reward the behavior and encourage more of it.

[–] pyre@lemmy.world 14 points 13 hours ago (2 children)

a couple of points:

  • i think calling it a "hint" or dog whistle etc is severe overstatement of the subtlety in which the message is delivered. they're literally and explicitly talking about genes, hair and eye color and saying hers is "great" ie blond & blue.

  • i don't know why no one points to the actual bad part which is them saying genes determine personality, which is straight up eugenicist bullshit

[–] Auli@lemmy.ca 6 points 13 hours ago (3 children)

I thought here genes are great cause she's hot and has big breasts. I mean her eye color is not the first thing that pops I to my head.

[–] pyre@lemmy.world 6 points 10 hours ago

did no one watch the damn thing?

Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.

that's a quote.

[–] DoctorDelicious@leminal.space 2 points 12 hours ago

In the ad they say her Genes are blue while zooming in on her eyes.

[–] silicon@lemmy.world 1 points 12 hours ago (1 children)
[–] pyre@lemmy.world 1 points 9 hours ago

that's pretty much the one thing she's known for

[–] shawn1122@sh.itjust.works 2 points 11 hours ago* (last edited 11 hours ago) (1 children)

I’m not here to tell you to buy American Eagle jeans, and I definitely won’t say that they’re the most comfortable jeans I’ve ever worn or that they make your butt look amazing.

Why would I need to do that?

But if you said that you want to buy the jeans, I’m not going to stop you.

Just so we’re clear, this is not me telling you to buy American Eagle jeans.

Sydney Sweeney has great jeans— you see what I did there, right?

Where is the implication that genes are related to personality though?

[–] pyre@lemmy.world 8 points 10 hours ago* (last edited 10 hours ago) (1 children)

in the actual Sweeney jeans ad everyone's talking about

Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.

[–] shawn1122@sh.itjust.works 5 points 9 hours ago

I see it now. Yuck. Thank you.

[–] Auli@lemmy.ca 2 points 13 hours ago (2 children)

Ok but why white supremest because she's white? I thought just a play on words or are genes only for white supremest now!

[–] pyre@lemmy.world 5 points 9 hours ago

apart from blonde hair & blue eyes being called "great genes", the additional mention of personality being determined by genes is straight up racist pseudoscience popular among white supremacists.

also the selection of Sweeney is not a coincidence. she was already picked by the antiwoke (ie racist) crowd as the Aryan prototype that should dominate media.

[–] shawn1122@sh.itjust.works 5 points 11 hours ago* (last edited 11 hours ago)

I think we can agree that believing blonde hair and blue eyes are 'good genes' is a hitler-approved ideology. Whether this was meant in a malicious way in this ad is what's unclear here.

[–] plyth@feddit.org 3 points 19 hours ago

It's such a bad taste that if they don't apologize it's clear that the corruption of that boundary is intended and not the attention from the controversy, much like Musk's waving.

Sad, there will be dark times ahead. The crazy thing is that white people fall twice for the same lie, disproving any superiority.