this post was submitted on 01 Aug 2025
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Reddit should be a 'go-to search engine,' Steve Huffman says (www.engadget.com)
submitted 1 day ago by throws_lemy@lemmy.nz to c/reddit@lemmy.world
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Reddit is going to be leaning even harder into search in the coming months. The company has already been working on a plan to integrate its LLM-powered search into its main search feature, but CEO Steve Huffman said he wants users to think of the site as an actual search engine.

During the company's latest earnings call, Huffman said search is one of the top priorities for Reddit. "We're concentrating our resources on the areas that will drive results for our most pressing needs, improving the core product, making Reddit a go-to search engine, and expanding internationally."

The idea of reddit as a search engine isn't that far-fetched. Many people are already in the habit of adding "Reddit" to traditional searches in the hopes of finding relevant threads from the site. And the company has been trying to take advantage of this with its own AI-powered search product Reddit Answers. Though that feature is still labeled as being in "beta," the company plans to eventually add it to its default search bar.

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[–] Treczoks@lemmy.world 7 points 1 day ago

I remember what they called a "search function". Yes, you could search something, but nobody thought about the "finding" part.

I entered the title of a post and limited the search to the sub it was in, and it f-ing didn't find it.