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kebab@endlesstalk.org

High Noon recalls vodka seltzer cans mislabeled as energy drinks - UPI.com (www.upi.com)

submitted 2 days ago by kebab@endlesstalk.org to c/news@endlesstalk.org

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[–] SanctimoniousApe@lemmings.world -1 points 2 days ago

They've been trying to push Celsius energy drinks rather heavily lately. This could go two ways: hurt those efforts, or spread brand awareness far better than their marketing efforts so far (which the cynical side of me wants to suspect might have been the intention, but I have no basis for that gut feeling).

I actually tried a couple flavors a couple months ago, and couldn't stand the taste (but then I don't care for Red Bull, either, so my preferences may be questionable). As such they probably could use all the marketing - intentional or not - that they can get. At least that is the case while operating under the old "no such thing a bad publicity" mindset.