this post was submitted on 30 Jul 2025
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American Eagle is in full-on crisis mode after their “Sydney Sweeney Has Great Jeans” campaign was met by swift public backlash as critics accused the ad of invoking eugenics. Today, the clothing company finally put out a statement explaining the campaign’s original aim: American Eagle is clarifying that their Sydney Sweeney ad was only intended to make people masturbate. [...]


Context: https://www.smh.com.au/culture/celebrity/why-sydney-sweeney-s-good-jeans-campaign-is-being-compared-to-nazism-20250729-p5mikz.html

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[–] Sciaphobia@sh.itjust.works 13 points 6 days ago (20 children)

I don't think it's a case of missing the joke. I think is a case of seeing subtext, real or imagined, on top of it. I haven't spent much time thinking about it myself because Musk did two (2) Nazi salutes in a row and a shocking number of people are okay with or defend it.

Maybe that ad was a nod to horrific shit, maybe it wasn't, but I could easily see it argued either direction, and am unsure in the current climate that this is where oyr attention should be regardless of intent.

[–] Archangel1313@lemmy.ca 16 points 6 days ago (19 children)

It wasn't even a "nod to horrific shit" though. It was just a pun about Sydney Sweeney having "good jeans". Honestly, it's so bizarre that people would jump to eugenics over it. Would that have been their reaction if they had used a Japanese model with the exact same measurements? The pun would still be valid, but I doubt anyone would be outraged.

[–] Walk_blesseD@piefed.blahaj.zone 2 points 6 days ago (1 children)

Nazis these days don't even gotta dogwhistle anymore: they can blast the foghorn and even still the most wilfully obtuse motherfuckers lacking a high-school level of media literacy (that's you) will be out here running defence for them. Shut the fuck your mouth

[–] Archangel1313@lemmy.ca -4 points 6 days ago

Lol! You guys are hilarious.

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