this post was submitted on 31 Jul 2025
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[–] Alphane_Moon@lemmy.world 1 points 2 days ago (7 children)

Although Seagate is currently doing well, its annual revenues are still well below its 2012 peak of $14.9 billion. The company has consistently failed to match that revenue level in the intervening years as SSDs have killed its enterprise high-performance disk, laptop, PC, and workstation disk drive sales.

It found a consistently growing market in enterprise and hyperscale mass-capacity, nearline drives, where its HAMR tech has given it a capacity advantage over main rival Western Digital. Seagate is now sampling its fourth generation HAMR tech drives, with 44 TB capacities in prospect.

Not a great position to be in. I do wonder if they will ever be able to beat their $14.9 B annual record.

[–] PleaseLetMeOut@lemmy.dbzer0.com 1 points 2 days ago* (last edited 2 days ago) (6 children)

I do wonder if they will ever be able to beat their $14.9 B annual record.

I doubt it. Everybody knows their drives are less reliable, even compared to Toshiba sometimes. So anyone with any sense is buying WD ~~or HGST (they're the same company now, I know).~~

They've let themselves become known as the Wish.com of storage. Should have stopped skimping on quality 15-20 years ago... then maybe...

Edit: HGST is apparently trash now and Toshiba is really good.

[–] Alphane_Moon@lemmy.world 4 points 2 days ago* (last edited 2 days ago) (5 children)

Is Seagate really that bad though?

I just go with WD Gold as I tend to use HDDs for 10+ years and I would rather pay a bit more to have the peace of mind.

[–] remon@ani.social 3 points 2 days ago* (last edited 2 days ago) (1 children)

I switched my entire server to seagate (exos) 3 years ago after I had 3 WD red drives (non of which was older then 4 years) fail within a year. Haven't had any issues since ... I'm not buying WD anymore for the foreseeable future.

Sounds like you got very-unlucky with WD then just regular-lucky with Seagate :P

A good way to think of "quality" in terms of how the manufacturing industry uses the term: Even if Seagate has a 2-4% failure rate (which they do, see my other comment) that still means 96-98% of their drives are just fine (and you probably fall in this group, which is great). But in terms of modern manufacturing, your failure/return rate should be ~1% or less. Otherwise you're just throwing money away, not only on the RMAs, but also all the wasted time/money on manufacturing/disposing of all of those failed drives. So it's a potential 2-3 fold loss (so 4-12% in their case) in revenue. That's not a very good business strategy.

Not to mention you're dealing with millions of drives and customers. Which leads to hundreds/thousands of people voicing their frustrations publicly and you developing a bad reputation. Again, they've done it to themselves.

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