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Addressing the backlash: American Eagle is clarifying that their Sydney Sweeney ad was only intended to make people masturbate (clickhole.com)

submitted 3 days ago by MHLoppy@fedia.io to c/theonion@sh.itjust.works

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American Eagle is in full-on crisis mode after their “Sydney Sweeney Has Great Jeans” campaign was met by swift public backlash as critics accused the ad of invoking eugenics. Today, the clothing company finally put out a statement explaining the campaign’s original aim: American Eagle is clarifying that their Sydney Sweeney ad was only intended to make people masturbate. [...]

Context: https://www.smh.com.au/culture/celebrity/why-sydney-sweeney-s-good-jeans-campaign-is-being-compared-to-nazism-20250729-p5mikz.html

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[–] ech@lemmy.ca 14 points 3 days ago (1 children)

Blonde haired, blue eyed woman exemplified as having "great ~~genes~~jeans" wasn't a great idea for an ad before the Nazi resurgence. Nowadays, at best, it's extremely tone deaf, and I don't blame people for seeing it as a dog whistle.

[–] captainlezbian@lemmy.world 4 points 2 days ago (1 children)

Yeah I don't think it's a dog whistle but it's definitely really tone deaf. If it was 20 years ago with a diverse group of attractive spokespeople it could've been a clever little campaign, but it's a bit rough today

[–] Corkyskog@sh.itjust.works 2 points 2 days ago

Even if it's not tone deaf, it's just fucking weird. Also what do we all think about this commercial, to me it somehow gets weirder.

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