this post was submitted on 30 Jul 2025
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It wasn't even a "nod to horrific shit" though. It was just a pun about Sydney Sweeney having "good jeans". Honestly, it's so bizarre that people would jump to eugenics over it. Would that have been their reaction if they had used a Japanese model with the exact same measurements? The pun would still be valid, but I doubt anyone would be outraged.
Whether or not they intended it, it's pretty tone deaf right now to release an ad with a blonde haired, blue eyed person saying they have "great genes" because of her blue eyes with the word "genes" literally on the screen but crossed out to make the jeans pun. It's a bad look.
If they used a model of any other ethnicity...would that be just as bad? If all this outrage is solely based on her being white, then that's pretty fucked up. You guys need to check your own biases, here.
If they did, isn't what they did