this post was submitted on 30 Jul 2025
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American Eagle is in full-on crisis mode after their “Sydney Sweeney Has Great Jeans” campaign was met by swift public backlash as critics accused the ad of invoking eugenics. Today, the clothing company finally put out a statement explaining the campaign’s original aim: American Eagle is clarifying that their Sydney Sweeney ad was only intended to make people masturbate. [...]


Context: https://www.smh.com.au/culture/celebrity/why-sydney-sweeney-s-good-jeans-campaign-is-being-compared-to-nazism-20250729-p5mikz.html

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[–] Archangel1313@lemmy.ca 16 points 3 days ago (19 children)

It wasn't even a "nod to horrific shit" though. It was just a pun about Sydney Sweeney having "good jeans". Honestly, it's so bizarre that people would jump to eugenics over it. Would that have been their reaction if they had used a Japanese model with the exact same measurements? The pun would still be valid, but I doubt anyone would be outraged.

[–] iAmTheTot@sh.itjust.works 9 points 3 days ago (13 children)

Whether or not they intended it, it's pretty tone deaf right now to release an ad with a blonde haired, blue eyed person saying they have "great genes" because of her blue eyes with the word "genes" literally on the screen but crossed out to make the jeans pun. It's a bad look.

[–] Archangel1313@lemmy.ca 5 points 3 days ago (12 children)

If they used a model of any other ethnicity...would that be just as bad? If all this outrage is solely based on her being white, then that's pretty fucked up. You guys need to check your own biases, here.

[–] SolacefromSilence@fedia.io 5 points 3 days ago

If they did, isn't what they did

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