[dude with glasses in a communist t-shirt, arguing] I'm the only leftist here, your opinions are TRASH
[dude holding a theory book on smug, arguing] Read theory you losers, you're all WRONG
[dude in an anarchist hoodie, arguing] Nuh-uh, I'm the only leftist here, you're SHITLIBS
[the three dudes are now caught in a cartoon fight, glasses gone flying, punches everywhere, while a firing squad of nazis are targeting them with rifles]
[a confused nazi asks] Why… why are they still arguing?
It's not only decades of propaganda.
Whether you like it or not, but many countries have suffered enourmosly (genocides, extermination of local language and culture) under the banner of regimes that claimed to represent communist ideals and allegedly aimed to develop a communist society.
I was born in the tail end of the USSR, so I honestly don't really remember it. But from the stories of my parents and relatives, it was trash.
You can't just dismiss the association between the USSR and attempts at achieving communism.
I’ve talked to a handful of people that lived through that era in Russia and none of them had positive things to say. They were all working class folks. I trust their judgment over someone on the internet, and I don’t get sucked into team sports identity type shit. We can pick and choose the good ideas and acknowledge the shitty ones.
That's my point. USSR and the CCP have arguably permanently damaged the communism "brand".
And you talked to russians, things were even worse for nations occupied by the russians.
Trying to decouple the term and core ideas from the past actions is going to be an uphill battle forever. That requires imagination and forward thinking, but you have the folks dunking on it because of the atrocities carried out under it, and the folks on the other side that have managed to embrace those parts so hard that they can no longer sea reason or find nuance.
Yes it is exactly like how antichrists have co-opted the term Christian. For many if it ever was, it will never be clean again in their lifetime unless there's some massive Purge. They never were Christians and, will never be christians. But as long as they're allowed to be the face of Christianity it's only going to hurt it as a whole. At least more than it already hurts itself.
Yes, we need a "brand" that builds upon the ideals (and some of the theory) of communism/Marxism while taking in account both history (e.g. even something as simple as democratic governance being non-negotiable) and the "spirit" and challenges of our times.