this post was submitted on 30 Jul 2025
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Gamedev

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itch also added an update to their previous post about de-indexing NSFW games:

Addendum FAQ July 28th

It’s an understatement to say the original announcement received a lot of response. I’m adding a FAQ here to address some of the most common concerns I’ve seen.

Why was itch.io’s response greater than Steam’s?

The difference in our responses stems from the difference in our platforms. Steam is a “closed” platform where every product page is approved before it appears on the store. Because they were generally aware of the content they host, they could identify and act on specific pages.

itch.io is an open, “UGC” (User-Generated Content) platform. With over 2 million product pages, anyone can publish content at any time with minimal barriers. We could not rely on user-provided tagging to be accurate enough for a targeted approach, so a broader review was necessary to be thorough.

Additionally, itch.io is a small company, both in team size and in transaction volume, compared to a company like Steam. We have limited ability to “push back.”

If we lose our ability to accept payments from a partner like PayPal or Stripe, we impact the ability of all creators to do business. Losing PayPal, for instance, would prevent us from sending payouts to many people. Our actions were taken to protect our payment processing abilities for as much of the platform as possible.

What is the timeline for these changes?

The situation is evolving as we await final determinations from our current payment processors, Stripe and PayPal. There are still unknowns that prevent us from providing a fixed timeline.

In the meantime, we are actively reaching out to other payment processors that are more willing to work with this kind of content. We have suspended the ability to pay with Stripe for 18+ content for the foreseeable future. Our immediate focus has been on content classification reviews and implementing stricter age-gating on the site.

Can you elaborate on library access?

Pages that are “deindexed” are still accessible if you own them. They have not been removed from your library or collections.

Some pages have received a “content notice,” which applies to individual pages where our team has concluded we can no longer support their business. If you previously purchased or received a download key for one of these pages, the downloadable files are still available in your library, assuming the creator has not taken down the page or removed the files themselves.

We are aware of some people making claims that content has been removed from their library on social media. If you are one of those people we strongly urge you to reach out to support so we can understand what exactly you’re expecting to see as none of the changes we’ve made as part of this review should impact your access to paid products.

Regardless of what happens, I personally recommend you maintain control over the content you own. itch.io is a DRM-free platform from day 1 for this reason. Download and backup your games and don’t let any corporation dictate what you can own.

Can you elaborate on payouts?

Some have noted a rule in our adult content policy about not processing payouts for infringing accounts. This rule has been in place for a long time to address bad-actor situations where a user joins the site and blatantly violates our terms to make sales before being banned (There are content types we have ways had zero tolerance for, e.g., content with sexualized minors or sexualized real-life imagery). In those cases, we ban the user, refund payments, and do not honor payouts.

The current situation is a special circumstance. We have no interest in withholding anyone’s earnings. The measures we are taking now are to ensure we do not lose our relationships with our financial partners, which is necessary to continue paying creators without issue.

Can you elaborate on the new items in the adult content policy?

Our adult content policy is located here: https://itch.io/docs/creators/faq#is-adult-content-allowed

Our TOS and adult content policy have always included the rule: “If you plan to collect money for your content, then you must adhere to the acceptable use policy of all respective payment processors that your account utilizes.” This is vague. The other day, we added a specific list of prohibited themes present in card processing networks to help people understand the kinds of things we might be looking for in our review.

We understand the problems that come with a list like this, as it’s easy to argue the semantics. We decided it was better to give you more information to work with instead of less, even if many of the items on the list can be argued either way. We intend to refine this part of the site with more care, but since there are still unknowns, this is the information we can provide for now.

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[–] x00z@lemmy.world 5 points 3 days ago (3 children)

This is the way.

This will eventually hurt payment processors.

[–] BaroqueInMind@piefed.social -1 points 3 days ago (2 children)

So you truly believe that those payment processors hedge their entire business model on video game purchases?

They could ban the purchase of all games ever made and still wouldn't feel a dent in their profit margins for decades.

[–] x00z@lemmy.world 8 points 3 days ago (1 children)

And yet they listened to only 1000 crazy people and decided to force Steam and Itch into this.

I'm comparing the profits Steam and Itch could cost them against the profits this group could somehow lose them.

[–] BaroqueInMind@piefed.social 1 points 3 days ago

I think the profits from itch and Steam were so pathetically minuscule to them that they didn't care if they blocked them.