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Alphane_Moon@lemmy.world

Domino's deploys Boston Dynamics' robot dog to deliver pizza and fend off seagulls on beaches (www.techspot.com)

submitted 1 week ago by Alphane_Moon@lemmy.world to c/hardware@lemmy.world

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[–] Alphane_Moon@lemmy.world 1 points 1 week ago* (last edited 1 week ago) (1 children)

Dominoes have been experimenting with robotics for a decade or so.

https://www.theguardian.com/technology/2016/mar/18/dominos-unveil-worlds-first-pizza-delivery-robot

It doesn't seem that their work in this area goes beyond POCs. I would argue the robot used by Dominoes Australia from the 2016 article is more practical and has a better opportunity to scale.

[–] LifeInMultipleChoice@lemmy.world 2 points 1 week ago (1 children)

I think Dominos likes to invest some of their marketing money into things like this. Examples include Dominos wanting to put a store on the moon, another time launching pizza into space. Deliveries by drones, deliveries by jetpack, now delivery by robot dog.

If it gets people to talk about it, it gets them more advertising for their buck.

[–] Alphane_Moon@lemmy.world 2 points 1 week ago (1 children)

Good point! And it works!

[–] LifeInMultipleChoice@lemmy.world 2 points 1 week ago

Yeah, if it's $8 million for 30 seconds during the Superbowl, and only $100k for a robot dog and a phone call to a journalist, must be worth it