this post was submitted on 30 Jul 2025
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on one hand, if you've been following news about Substack at all, this is not particularly surprising:
November 2023: Substack has a Nazi problem
January 2024: Substack faces user revolt over anti-censorship stance on neo-Nazis
but on the other hand...this is the kind of thing that will be surprising to a lot of people who aren't savvy media consumers. if they thought about Substack at all they probably thought of it as just "that website with all the newsletters".
many of those people had the Substack app installed on their phones.
they got a push notification. the icon of the push notification was a swastika.
imagine looking at the list of notifications on your phone and just...seeing a whole-ass swastika.
I would compare this to the time Elon Musk called that cave diver in Thailand a "pedo guy". he was a shitbag before that, he was a shitbag after that, but that was still a watershed moment when a lot of people had the sudden realization of "oh, huh, this guy's a shitbag".
Substack has been a Nazi bar for a few years now. they started allowing customers of the bar to hang up flags on the front patio. today was the day they hung up a Nazi flag.