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Democrats use new tactic to highlight Trump’s gutting of Medicaid: billboards in the rural US
(www.theguardian.com)
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This is a good idea. I hope it helps somehow, buuuut... I live near one of these, and I don't have much hope. The brainwashing and propaganda and lifelong indoctrination is too strong. It's stil extremelyl important to try, though. Even if it wakes up a single person to the truths of the situation, that's a positive.
This is indeed an important step.
One of the biggest failures of the Democratic party over the past 20 years was the complete abandonment of some "red" areas. After winning with the 50-state strategy in 2008, they just abandoned it. They wouldn't run candidates in some congressional elections, let alone local ones. Pelosi prevented most congress people from going on Fox News for years, etc.
This made the Rove-inspired painting of the Democratic party as "elite", "coastal", "urban" etc etc much easier for OP-aligned messengers.
While the Democratic party policies are usually more beneficial to most citizens than GOP policies, it's not a surprise many voters still felt like the Democratic party was not theirs.