this post was submitted on 27 Jul 2025
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I believe similarweb tracks web usage of thousands of validated users (i.e. they know their demographic profile) and they extrapolate on a per site basis form there.
Meaning, guesswork?
We call it statistics around these parts. But yeah, it's guesswork.
Statistics is to guesswork what data is to anecdotes.
How could that possibly lead to a bias? /s
If you have 10,000+ users that are a representative sample of all internet users (or pretty close), your estimates should be pretty good for popular sites.
Your sample might still be small for lemmy.ml.
I think the demographic for lemmy (and lemmy.ml in particular) is so niche and so biased towards privacy that even with a bigger sample, it's next to impossible to get really good data. Probably good enough to say that it's very likely that there's a significantly skewed gender distribution, though. The user polls that were done on my instance showed similar results IIRC.
Agreed on both counts! :)