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Magic the Gathering's Final Fantasy crossover set made $200 million in a single day
(www.eurogamer.net)
this post was submitted on 24 Jul 2025
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What does this mean? Universes Beyond are explicitly borrowed IPs, as in, they're outside the normal MTG universe.
They do have original IPs too. So far this year, they had:
And their next set is Edge of Eternities, which is yet another new MTG IP, their first space-themed set.
So, 4 MTG sets, 3 of them with mostly new cards, and two completely new planes. That's pretty rad IMO.
For the rest of the year, there are two more UB sets, so altogether there will be 3 UB and 4 MTG sets.
In the past, they had something like 4 sets each year, so we're basically seeing UB being added w/o anything being taken away.
My main complaint is that they have too many sets, and I'd be fine with them switching one or two MTG sets for UB. I found the FF set really fun, especially in draft, and I'm excited for EoE, though I wish there was more time between sets. I'm also not happy w/ the price of FF, but it looks like prices will come down a bit for EoE (at least their pre-release prices are more or less normal again).