this post was submitted on 24 Jul 2025
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Usually when an unpleasant, inconvenient, non-optional 'feature' like this comes out, it's at least obvious how that'd generate the culprit company more profits. But with this one, Im genuinely befuddled as to how it benefits YouTube shareholders. Anyone have a guess?
I think it is marketing for Google AI and - as most things AI these days - a space reservation to prevent any competitor to come with a browser plugin that would add this feature without using Google. AI has to pee on everything to mark its masters territory.
Well. There are no YouTube shareholders anymore. It’s Alphabet shareholders. But I get what you’re saying. From my experience at YouTube. I would say a 20 something year old UI designer. Was too busy planning her trip to Tahoe for the weekend. And didn’t really care about how this ended up. Because Dan was going to be at the Air BnB.
This is a literal conversation I’ve over heard at YT HQ once. No one there is really aware of the actual users of the service. They are usually sorority chicks. Pushing UI changes that the devs on the 3rd floor just follow the Jira ticket that was submitted.