Hardware
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Wow, that's some expensive data plans. Let's hope you don't need more than a few KB of data.
I’m sure a big company like Samsung could get a bulk deal to put these in every one of their televisions to make sure the users don’t miss out on exciting new advertisements.
Luckily, the service doesn't have the bandwidth for video or images. They could still use it for user tracking and text ads if it can get a signal indoors though.