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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
(pressgazette.co.uk)
this post was submitted on 20 Jul 2025
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The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.
I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.
Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.
They are so short sighted to. Ad blocker help advertizers. It allows sites to fill up sites with ads to the point of being unusable while not losing 100% of traffic. That keeps these site relevant enough that old people who don't have ad blockers end up there too when they follow links or google ranks a site high because it has traffic.
If they got rid of all ad block somehow they would have to decrease the ads because I wouldn't use the web. Or online communities would be way more conscious of the ad level of the things they link to.
depending on your household's browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.
I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them "what the fuck are you doing on your phone?"
also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she's playing some solitare game she downloaded.
Be careful of the answer. Sometimes ignorance is bliss.
rhetorical question, I know what she's doing, clicking on random shit and then blaming other people for her problems.
every intrusive advertisement or popup. "I got hacked" every wrong website she goes to "this is a scam"
You shouldn't say that to your Grandma or Grandpa. :)
both of them shield, coddle, and enable a 53 year old man who is an overt Nazi and purge/mass death obsessed eugenicist freak, (my uncle), a lot more needs to be said to them honestly.
Something simple that people would ask why you want it. Also needs to be non-aggressive. Like non-content traffic. Why would you want something that is not the content?
Clean traffic, smooth traffic, able-to-get-to-where-you're-going traffic
Goodput vs shitstream.