this post was submitted on 20 Jul 2025
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I asked this question after seeing the news that Netflix used AI in the Argentine series called "El Eternauta." It made me wonder if Apple will use AI for its future series and films in the future.

What would you think of this decision, and will you continue using the Apple TV+ service?

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[–] brbposting@sh.itjust.works 1 points 1 week ago

Aurich Director of Many Things24y38,890ARS STAFFJ4yDubs said:I'm against most AI being pushed on us right now, but I actually don't have a problem with AI being used to create a scene like that (building collapsing). It's a scripted fictional scene with a clear directed vision. If the director thinks the results look good and match his vision, why should I care if it was a model, drawn, ray-traced, AI, etc.?Yeah, it's going to replace some graphic artists, much in the same way they replaced model builders, but technology tends to do that.I do think we gotta be careful about letting buzzwords trigger our outrage response."We used a computer program to simulate a building crumbling instead of having to destroy a real building."Okay cool, that's actually pretty much normal these days. When I see that stuff in shows I realize it's fake."We fed a photo of the building into our simulator and it created a realistic collapse, with rubble and everything."Neat, was it like ... Houdini or something? I've seen Visual FX Artists React, I know what Houdini is! Particle sims or something?"The software is getting really good, a very small team can now do visual effects, allowing smaller budgets to take on high concept ideas."That's actually pretty awesome."Oh, the software was generative AI."WHHHATTTTT??? D:Not trying to minimize the real issues, but at the same time nobody gets upset when particle sims get better or something. It can feel like we're proxy mad at things because of other issues.ReportUpvote183 (198 / -15)Friday at 2:05 PM

But wait

To me the real tragedy is when the new software technique out-competes the old technique in a way that's detrimental to the art as a whole and everyone in it.Improving explosion simulations is great, and using AI to do it isn't necessarily bad. However, the scenario of, "Hey, create me an explosion in the style of the FX artist I fired last year," is terrible because the artist responsible for moving forward the state-of-the-art explosion FX technology has been taken out of the system. That's a net-loss for everyone.

Yep -

create me an explosion in the style of the FX artist I fired last year

Illuminating article and more good comments here - not black & white