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submitted 2 months ago by rssbot@lemmy.bestiver.se to c/hackernews@lemmy.bestiver.se

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[–] blarghly@lemmy.world 15 points 2 months ago (1 children)

I think their plan was to market to wealthy vegans and to run on novelty until they figured out how to make their product at a lower price.

[–] mycodesucks@lemmy.world 4 points 2 months ago

Yeah, I agree. And it's working out exactly as I expected.