this post was submitted on 20 Jul 2025
37 points (100.0% liked)
Hacker News
2664 readers
255 users here now
Posts from the RSS Feed of HackerNews.
The feed sometimes contains ads and posts that have been removed by the mod team at HN.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
There is demand for plant-based meat... at a lower price point than real meat. It will never be a viable category at a premium price. These attempts to make it a prestige product have doomed it from the start. People who will not accept or change for moral reasons won't do so for STYLE reasons either - it HAS to be a pocketbook consideration.
I think their plan was to market to wealthy vegans and to run on novelty until they figured out how to make their product at a lower price.
Yeah, I agree. And it's working out exactly as I expected.