this post was submitted on 18 Jul 2025
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Netflix used AI in a hit show and didn't tell anyone until now (bgr.com)
submitted 2 weeks ago by throws_lemy@lemmy.nz to c/tech@programming.dev
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While some creators are happy to see the growing capabilities of generative AI products like ChatGPT and Gemini, others are opposed to using AI tech, afraid that the AI could replace them. The movie industry is the best example of that. There’s concern that AI might take over jobs or alter performances, especially now that it’s more sophisticated than ever.

Products like Google’s Veo 3 can create lifelike video sequences that include dialogue and sound. With enough money and time, you could use such tools to make a full movie without hiring real actors or a production team.

Veo 3 isn’t the only advanced AI video generation tool out there, but it’s a good example of what’s possible today. And Google’s AI tech has already been used in at least one movie. Google said so a few months ago.

Fast-forward to mid-July, and Netflix confirmed that it used unnamed generative AI tools to create special effects for a widely acclaimed new TV show that became a monster hit earlier this year. The revelation came during Netflix’s quarterly earnings report, where the streamer reported a 16% rise in revenue for the June quarter.

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[–] supersquirrel@sopuli.xyz 14 points 2 weeks ago* (last edited 2 weeks ago)

Can someone please explain to me how any efficiency and power gained by artists here is actually going to be retained by said artists and not just immediately siphoned off for profits and deleveraging the value and say artists have in the process of creating tv shows?

How can we discuss the artistic merits of AI tools used for TV show creation when there is the much more existential issue of artists being strangled by the system that relies upon them for content? AI is just a part of that process and we have to speak directly to it when talking about AI, we can't beat around the bush and try to keep the conversation in cute technical details, it will doom us.