this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 2 weeks ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] a_wild_mimic_appears@lemmy.dbzer0.com 42 points 2 weeks ago (9 children)

I have an idea for a business: a browser with vpn. the catch is that the vpn connects to the poorest areas of the country you live in, and the browser reports your machine as the most crappy thing that can browse the web - which should result in low, low prices everywhere!

[–] phx@lemmy.ca 2 points 2 weeks ago (1 children)

You can actually already do this to an extent. Make certain bookings from a different country by VPN and it will affect your price (for the same flight/hotel/etc). I tried this a year ago and it made a difference!

[–] nickiwest@lemmy.world 1 points 2 weeks ago

So ... wait for the EU to outlaw this practice as price gouging, then use a VPN to appear to be buying from the EU?

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