this post was submitted on 17 Jul 2025
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Television
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Apple picks their battles specifically with brand identity in mind, which has its ups and downs, but they do have some brass ones and you have to admit it. Let's not all forget the FBI notice they posted on the main page of Apple.com with a letter explaining why they were not going to be developing a backdoor in iOS and wouldn't be gagged. In fact, I just checked, and they're still hosting it. https://www.apple.com/customer-letter/
You make an excellent point about Apple protecting their brand identity and then say:
As if them pushing back against the FBI is putting their brand at risk, it is not. They tout privacy, that letter is 100% PR, reaffirming to their customers that privacy matters.
Protecting their brand, your original point, is why they're afraid of people like Jon. Comedy Central isn't a name that is going to grab headlines, but, click bait headlines about Apple and controversy absolutely will, using Jon Stewart as a vehicle.
I'm not sure what you're trying to say, but yes. I'm saying they have a pair of brass ones but only swing them when it suits their brand image. Jon Stuart, as you've surmised, didn't get the protection in my opinion because he threatened their brand image with his piece on China.