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One of the biggest direct-to-consumer bike brands just filed for insolvency — here’s what we know
(www.singletracks.com)
this post was submitted on 17 Jul 2025
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micromobility - Bikes, scooters, boards: Whatever floats your goat, this is micromobility
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Ebikes, bicycles, scooters, skateboards, longboards, eboards, motorcycles, skates, unicycles, heelies, or an office chair: Whatever floats your goat, this is all things micromobility!
"Transportation using lightweight vehicles such as bicycles or scooters, especially electric ones that may be borrowed as part of a self-service rental program in which people rent vehicles for short-term use within a town or city.
micromobility is seen as a potential solution to moving people more efficiently around cities"
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*Biggest Direct To Consumer brands.
I only know about YT because my Orange County neighbors sing their praises.
Aside from Canyon, there's not a lot else on the list who distribute this way to even compare.
Canyon is super well known.
I wonder if I've never heard of YT due to the type of bikes they sell? I'm assuming it's all mountain bikes?
I could have sworn they had a little operation near us but couldn't quite make sense of their global footprint. But, yeah, I only know of them in regards to mountain bikes. Canyon, on the other hand, has the opposite of a marketing problem and pretty diverse offerings. At any rate, not a whole lot of companies selling direct like that.