this post was submitted on 16 Jul 2025
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Hololive launches its own record label to support VTuber's music careers (essential-japan.com)
submitted 2 weeks ago by MHLoppy@fedia.io to c/hololive@lemmy.world
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Cover, the parent company of VTuber agency "hololive Production," has officially announced the establishment of a new in-house music label. The company has set up "hololive RECORDS" to help it expand the musical careers of its affiliated VTuber talents.

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[–] Syrc@lemmy.world 2 points 2 weeks ago

Whoa, that’s pretty big. I also see Calli singles in the mix so guess that means she’s moving to the internal label too, must be a pretty big plan.

Also, I spent some time stopping frames at the beginning of the video to find out if Stars were included, only for them to straight-up show the Just Follow Stars performance lol. Glad to see them being acknowledged, they have some amazing musical talent on that side too.