this post was submitted on 09 Jul 2025
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I also thought that...
And the reason, I think, is simple. Product names are usually nouns, not verbs. So when I see "treat", I think of "a treat", not the act of treating something.
It should be "UTI test + treatment".
You're right.
This is why you're probably not in marketing design.
"Maybe the company isn't from a country where English is the main language, that would explain the odd terminology," I thought.
Oh.
Americans are some of the worst at their own language, so it's not at all surprising they're not from elsewhere.
I think they shouldn't have told them and waited for the inevitable box shaking and "what no treat?"
I initially thought it was a treat (like some sort of jellied lolly inside or something). However, the word "treat" could be used in a verb sense, as in "to treat". It is 100% not clear though.
I'd say there's no need to change the wording, just instead of saying
I'd say
Would be clearer