Snapchat has launched a new subscription tier that offers access to a wider selection of lenses and augmented-reality experiences. The Lens Plus subscription costs $8.99 per month and will include lenses made by Snapchat and “select” creators to start, such as an exclusive AI-powered video lens and a Bitmoji game lens.
Along with access to “hundreds” of different lenses, Lens Plus comes with the same benefits as a $3.99 / month Snapchat Plus subscription, which includes access to early and exclusive features, like the ability to use wallpapers with chats and Bitmoji backgrounds.
This week, Snap announced that it plans to start selling its AR glasses, Specs, to the public in 2026. Snap CEO Steven Spiegel told my colleague Alex Heath that he believes lenses, which currently have 400,000 developers building them, will make Specs stand out from other AR glasses.
Snapchat says Lens Plus will add new AR experiences each week, and it also plans to let creators get paid for creating exclusive lenses as well.
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Can the non subscription tier go back to zero lenses? And zero Ai nonsense? And zero corporate feeds? That would be cool.