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Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads (techcrunch.com)

submitted 11 months ago by neme@lemm.ee to c/technology@lemmy.zip

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[–] arken@lemmy.world 25 points 11 months ago (1 children)

Srinivas believes that Perplexity’s browser users will be fine with such tracking because the ads should be more relevant to them.

He's so out of touch that he believes their users are going to be excited by this.

“That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.”

And work-related queries won’t help the AI company build an accurate-enough dossier.

“On the other hand, what are the things you’re buying; which hotels are you going [to]; which restaurants are you going to; what are you spending time browsing, tells us so much more about you,” he explained.

The personal integrity of others is a concept completely lost on this person, it seems.

[–] OutlierBlue@lemmy.ca 7 points 11 months ago

The personal integrity of others is a concept completely lost on this person, it seems.

If you have no integrity yourself, it's hard to understand that others do.