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New Refrigerators, Washing Machines, Furniture and Tires Will All Have to Last Longer, Europe Mandates
(www.scientificamerican.com)
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So, the people who lived through the Depression/WW2 wanted to buy things that would last. Their kids wanted things that were bright and shiny and disposable. The next generation wasn't exposed to durable items and thought junk was normal.
If I could, I'd be making 'heritage' items designed to last and last. "Five times the cost, but you'll give it to your grandkids."
Probably, doesn't have to be much more expensive. Just designed in a more robust way.