this post was submitted on 03 Aug 2023
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The problem is that getting developers to invest in the platform now is critical to make the mass market version viable. Nobody is going to rush to buy even a cheaper headset if all they can run is floating iPad apps.
Potential customers need to be sold on viable use cases for the headset, and those won't appear without a lot of developer support.
All it takes is one killer app.
I think you're under estimating their partnership with Disney. They have an obscene amount of entertainment IP and millions of people willing to spend thousands on experiences on their own. Add in Apple's expansion into sports and ESPN's massive amount of sports coverage and that's another big potential audience. They're making a push into 3D capture, which is very different than just putting a TV in a wall.
I think you're underestimating the appeal of floating iPad apps, too, though. Hearing it won't sell systems, but demoing it will. This is the device the entire market has been waiting for. Everything else has serious compromises that the Vision pro doesn't. The resolution and passthrough latency are game changers.
I think it still takes more than that. Half Life Alyx was that "one killer app" for VR gaming, and yeah it made waves, but there was no staying power. VR is still a very niche market in gaming.
One killer app can pull enthusiasts in, but it will need strong followthrough to keep interest strong.
I don't really think it was. It's something compelling to a small niche of Valve fans, but it isn't something to draw a casual audience. And the hardware has to be sufficient and wasn't close.
They're partnering with Disney. If they have a Star Wars ship and an Encanto house (or whatever recent one) for people to explore, in actual high quality (because the main limitation for VR so far is that the hardware wasn't close to good enough for anyone who's not an enthusiast), plus support for floating your MacBook screen and phone/tablet apps, that's going to move a lot of units. If they do it with Apple's huge marketing behind it, it's going to move more.
Not this version. The second cheaper version after they've been hearing about it from early adopters and can walk into an Apple Store and demo it, though. Apple is very good at getting people to see their stuff how they do.