Good video. I wish the host would add chapters to his videos. 26 minutes is kind of a long video and it would be great if I could skip all the off topic stuff.

Anyway, the title is kind of misleading. It's not really about monetizing as in making a profit. It's about bringing in enough money for the instance admins to cover their costs - for the instance to be self sustaining without the admin paying out of pocket. That doesn't have to involve ads.

So all the people drive-by downvoting just because you see the word monetize. Please stop.