Did a better job explaining it than that entire "article". Hollywood just doesn't want to listen. We love our franchises because they were good. They have a following because they were good. Hollywood insists that to be risky you only get a small budget, so they're scrappy and take risks, fans love it, and it takes off. Unfortunately suits somehow always miss the whole bit about how it was the risky and daring story telling that brought fans in, and just drop that in later seasons for safe feelgoods, and so it's just boring.

Let the writers free. Stop writing by committee and just let them do their thing. No more marketing teams, no more legals, no more "we'll lose men 18-25" people. If you make it good, they will come