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Someone explain to my why TikTok is whooping Alphabet/Meta ass (lemmygrad.ml)

submitted 2 years ago by ksynwa@lemmygrad.ml to c/comradeship@lemmygrad.ml

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There is this TikTok clip suggesting that the currently ongoing TikTok Senate hearings are a result of media campaign paid for by Meta because they could not compete.

If this is true, why cannot they compete with TikTok? I know there are YouTube Shorts and Instagram Reels. Why don't they do as well?

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[–] knfrmity@lemmygrad.ml 1 points 2 years ago

The TikTok algorithms do seem to be better, and there's some manual boosting of creators in the background as well. It's also just a new platform and there's a certain draw and hype to that as well.

Another element is that Facebook just can't compete anymore. They're not an innovative upstart, they're an ossifying tech monopoly. Their growth strategy for a while was buy them if you can't beat them (Instagram for example). But they can't buy TikTok.

This whole anti TikTok campaign works in the favour of both the US social media monopolies and the military intelligence industrial complex. The monopolies get rid of competition and the intelligence agencies continue to have easy access to the personal information of basically everyone.