this post was submitted on 24 Jan 2025
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I know they meant painter but graphic designer is probably one of the most important jobs if we’re talking about business. A company without some sort of graphic is dead in the water.
www.berkshirehathaway.com
I dig it!
Yeah? Well.. Who designed their font?
I think that font might be Proxima Nova, which was designed by Mark Simonson. When looking up that name, I learned that this design was inspired by "the roundness of geometric sans serifs like Futura" and "the proportions of modern grotesques like Helvetica.", so I suppose we should also tip our hats to Paul Renner (Futura), and Max Midinger and Eduard Hoffman (Helvetica)
(N.b. I am only moderately knowledgeable in typeface history. Any other nerds who enjoy learning may appreciate this random video