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‘Sausages Are Pigs Stuffed Into Their Own Intestines’ – Veganuary’s Bold 2025 Marketing Approach
(plantbasednews.org)
this post was submitted on 05 Dec 2024
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I agree. I would rather praise the alternative. Let's explain that it's delicious and healthy and potentially cheaper and (depending on your target audience) better for the planet and animals. And be normal about it. Veganism has a pretty bad image in some circles and people don't want to be seen as some kind of freak.
Non-vegan here - hello from All! Speaking only for myself ofc, but
Those are three very important factors in my food purchasing decision making.
[This is probably going to come off as confrontational, but please don't take it that way - this is a perspective dump]
The planet's fucked, and so is everything on it. Veganism is definitely a step toward mitigating that, but in the same sense that bailing water out of a sinking boat is... when that boat is the Titanic that recently snapped in half, and our bucket is just a bucket. Point being, environmental or animal-focused messaging isn't really going to resonate with anyone who isn't already on board with your argument.
I'll eat a veggie burger or order from the vegan/vegetarian menu at restaurants: some of those foods are fucking delicious. But I don't really care that it's an alternative to beef; I care that it's a better product than beef.
THAT SAID, I work around around a lot of rednecks who are comically offended by just the concept of veganism, so, I'd vote to keep at least some of the abrasive stuff just cuz I love to see them squirm, lol.
But if the goal is to bring folks into your movement, you'll have better luck targeting our wallets and tastebuds.
You probably didn't mean it that way, but that's an arrogant statement.
Veganism is an animal rights movement. In what other rights movement would you accept that the rights-breakers say: "you have to do x and y before we even think about recognizing these rights".
"Cheap and tasty" has no ethical weight. That doesn't mean that people won't "treat themselves" to something animal derived. And what if there are animal products that are even cheaper and tastier?
What about things where taste doesn't matter such as leather, fur, wool, silk, beeswax, horn, pearl, gelatine, collagen, keratin, make-up, soap, washing powder, cleaning products, zoos, circuses, animal testing, bull and dog fighting, recreational fishing and hunting etc.?
When you're struggling to make ends meet, you're not going to care about much else besides surviving the next day. Lowering your (and your loved ones') chances of survival for the benefits of others is a hard sell. Whether you accept it or not, that's the reality.
I agree. Rice, lentils, potatoes, oats, beans, pasta, tofu, etc. are among the cheapest items you can get.