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Perfume boss admitted he ignored Russia sanctions (www.bbc.com)

submitted 8 months ago by MashedHobbits@lemy.lol to c/world@quokk.au

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David Crisp admitted to an undercover investigator that he had “ignored government edicts” on sanctions by selling £1,000-a-bottle “Boadicea the Victorious” perfume in Russia.

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[–] stoy@lemmy.zip 17 points 8 months ago

Simple, it is apparently a luxury product, which means that it is used to show off, the smell doesn't matter nearly as much as the packaging/label.

It having a high pricetag simply makes it desirable to rich people, the cost is sort of seen as a seal of quallity and more importantly means that normal people can't afford it so it is exclusive.