this post was submitted on 07 Oct 2024
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Mozilla: For the foreseeable future, there's a lot of money in advertising, and we want some of it. It's all over the Internet. Why shouldn't some of the profit go to people like us, people who wish things were different even while bravely facing the harsh reality that there is no other choice but to devote ourselves to commercial advertising?
We know that everyone in our community will hate the idea, but surely this too is a sign that we are on the right path. By doing unpopular things, we demonstrate the courage that's needed to save the Internet from the kind of future where Mozilla can't get a piece of the biggest market on the Internet, the only one that matters, the market for advertising.
Sure, you can see it like that.
Doesn't change the reality. Sarcasm doesn't pay bills and personel costs, and hence most websites directly or indirectly rely on advertising. As does most other content like podcasts or videos.
We can either keep being delusional and pretend we can magically revolutionize the whole internet and much of the business around it, or we can be a bit more realistic and try some reforms, like less privacy-intrusive advertising and analysis.
Which do you think has a better chance to actually improve the actual privacy for users? Hrm?
I think the fediverse has a better chance of doing more good, and Mozilla should've stuck with it.
You know the fediverse doesn't make its own browser right
It serves here as an example of what an Internet without ads might look like. Mozilla has the kind of resources that could've really helped its development if they'd been capable and determined enough to succeed in turning whatever crazy project they had in mind when they launched mozilla.social into something practical. If they'd built something good it could have earned them much goodwill and prestige, maybe brought in a little money somehow or other, and gone some way to ridding the Internet of the infestation of adtech that currently afflicts it.
"somehow or other" is doing a lot of heavy lifting here.
Not really. It's just an aside for the bean-counters.
... but you know, it's not difficult to think of possibilities. They could have a shiny new line of business providing hosting, spam detection, admin, support, moderation, and other services for whatever new and improved flavour of fedi instances they can create in accordance with all the principles they used to talk about. They could use their marketing team, their money and connections, to become the provider of choice for corporations, governments, and NGOs who don't yet realize that they need their own instance.
Would've been worth a try. Instead, after so much fanfare, they ran a small mastodon instance for a little while and then cancelled the project. I suppose it's likely that the same kind of fate will befall the new ad tracking stuff before too long.
Maybe the fediverse could define a limited subset of web standards, such that creating an alternative browser capable of rendering all services remains tractable.