Today I learned

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TIL that wedding rings are essentially successful ad campaign started by diamond mining companies to sell you diamonds (www.theatlantic.com)

submitted 2 years ago by Sergigig@lemmy.world to c/todayilearned@lemmy.ml

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[–] TeaHands@lemmy.world 3 points 2 years ago (1 children)

Yup, it's been extremely effective. I got engaged at the end of last year and certain types of people seemed genuinely horrified that I didn't get a diamond ring.

Anecdotally though those tended to be older folks so I think maybe it's losing effectiveness and younger people are seeing how absurd and arbitrary the whole thing is.

[–] Cmar@lemmy.world 1 points 2 years ago* (last edited 2 years ago)

Very similar story here, got a ring that we liked and laughed our asses off on the thought of spending thousands on a shiny rock.

A custom that's not really a custom that needs to die out.