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Brands should avoid the term 'AI'. It's turning off customers (www.cnn.com)

submitted 1 year ago by bot@lemmy.smeargle.fans to c/hackernews@lemmy.smeargle.fans

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[–] Salvo@aussie.zone 5 points 1 year ago (1 children)

The term ‘AI’ is not not turning off customers. The actual product is turning off customers.

It has already been proven that the products claiming to be AI are just advanced enshitification and that they are inferior to traditional products.

It is time for everyone to jump off the AI bandwagon and start making products that are actually smart and aren’t just called “Smart”.

[–] Zagorath@aussie.zone 16 points 1 year ago (1 children)

The study referenced measured buying intention for an identical product, in one instance described as having "AI", and in the other as being "high tech". So it is indeed the term AI.

[–] Salvo@aussie.zone 1 points 1 year ago (1 children)

High Tech doesn’t automatically mean MLL. There is still plenty of “High Tech” that isn’t a Techbros wet dream.

[–] Zagorath@aussie.zone 1 points 1 year ago

Yes, that's the point