GenZedong

craft a political strategy that convincingly makes the case for why they and their lot are very likely to benefit from joining your political project. Not in some utopian infinite timescale, but soon.

This is great stuff. I'll disagree a little with the "you figured it out and they could if they wanted to" part, though -- it's the same logic as "you're successful and poor people could be too, if they wanted to."

Most socialists in the U.S. were not raised that way. Of those who initially subscribed to other politics, I would bet very few (maybe none) came around to socialism entirely on their own. Someone out there at least laid down a path left, if they didn't actively engage with you and challenge your ideas. You had help getting here even if you had to do some hard introspective work yourself.

Practically, this means we shouldn't be too quick to write anyone off, and we should at least present socialist ideas everywhere. We have the internet; we can do this without tons of effort. Now when it comes to messaging that takes more effort, sure, it absolutely makes sense to focus that on the people most likely to be receptive, and the author is correct that showing people a near-term material benefit is the best way to do that.