Perched on the banks of the River Wye you’ll find the sleepy city of Hereford, home to famous beef cows and the largest surviving medieval map of the world.
But a map isn’t the only thing that’s large here: new research shows Hereford locals also buy the biggest dildos of anywhere in the country.
Thrusting its way to the number one spot on Lovehoney’s 2025 UK sex map, the average dildo purchased by residents here is 7.13 inches long.